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11.29.2018

Digital Marketing Specialist

Posted by:
Lawgical Staff

Category:
Careers

About Lawgical
Please take a moment to learn more about the Lawgical culture, the benefits we offer and the brands we operate.

Digital Marketing Specialist
As the Digital Marketing Specialist at Lawgical you are highly organized, goal-oriented, deadline-driven and are meticulous with your attention to detail. The Lawgical marketing team is lean and agile, and in this role you recognize the need to roll up your sleeves to identify opportunities to maximize customer revenue/conversions and increase our brand awareness and loyalty. It’s important for you to be an in-house subject matter expert — understanding your customer’s and the industry trends — to effectively communicate to our potential customers.

While self-motivated and autonomous, you work (and communicate) closely with your marketing and sales colleagues to set goals and a roadmap to achieve them. Ultimately, this translates into delivering campaigns that are aligned with the company’s mission and priorities. You are revenue and results oriented and create content, emails, and marketing materials around expanding client base.

You have strong communication, design, and analytical skills that support your primary goal of creating digital campaigns that drive revenue growth (new customer acquisition, retention, cross-selling and upselling).

Responsibilities

  • Manage email campaign calendar for up to 4 brands
  • Create targeted email campaigns
  • Develop graphic and content assets for email campaigns
  • Create campaign landing pages
  • Measure campaign results and effectiveness
  • Distribution Optimization (determining optimal time, frequency, messaging, etc)
  • Develop campaign ideas based off company analytics and results
  • Identify audience and tailor content/campaigns around target customers
  • Identify channels’ partners and content distribution opportunities
  • Curate and manage email marketing lists and segments
  • Coordinate campaigns with sales and marketing teams
  • Create, update, and manage lead nurturing and drip campaigns
  • Code responsive email templates in HTML and CSS
  • Automate marketing tasks and processes
  • Create, buy and track effectiveness of social media campaigns
  • Maintain PPC ad campaigns

Experience and Skills

  • 2+ years experience setting goals and developing a plan to achieve them
  • 2+ years of experience with email marketing, lead nurturing, marketing automation, and marketing analytics
  • 2+ years of experience with PPC advertising
  • Experience with social media advertising
  • Experience with email marketing tools (e.g., MailChimp, Campaign Monitor, etc)
  • Experience with list management, targeting and segmentation
  • Experience with A/B testing
  • Strong written skills and experience with blogging
  • Strong analytical skills
  • Video editing a plus, but not required
  • Experience with Zapier (or other automation tools) a plus
  • Proficient with…
    – Excel / Numbers / Google Sheets
    – Graphics software (Photoshop, Pixelmator, Canva)
    – YouTube, Wistia, other video hosting platforms

How to Apply
Instead of hitting the apply button below, please send an HTML email campaign to [email protected] promoting yourself as Lawgical’s next Digital Marketing Specialist.

The email template must be hand-coded, or must have HTML that you’ve modified. Please include…

  • a link to your resume
  • salary requirements
  • an original graphic you created
  • your favorite gif of all time
  • all other elements that make an email campaign effective

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Posted by:
Lawgical Staff

The LAWgical team includes MBAs, business professionals with extensive backgrounds in technology, management, traditional media and search engine marketing, educators, and highly creative professionals who understand application development and usability.